Super Coordinated Marketing From Chex

Some people figured out a cool marketing trick from the maker of Chex cereal and party mix. 

Arrange boxes of corn, wheat and rice Chex together and you see the drawings of the people on the boxes connect. One person reaches over to the next box to get a handful of Chex snacks, and so on.

Cartoon characters on Chex boxes reach into their neighbors' bowls.

Pretty simple, but a fun way of marketing the cereal, in my opinion.


I wonder if other companies do that.