Another Amazing Superbowl Commercial; This One Not Cute But WOW!!

This morning, I posted about the new Budweiser/Clydesdale/puppy Superbowl ad that was all lovey dovey and cute and adorable and fun.  

A still from one of the most effective ads I've seen.  

This evening, I found another ad scheduled to run during the Superbowl. This one is NOT all lovey dove and cute and adorable and fun.

It's incredibly powerful, even though it consists of only two people talking. And you don't even see them during the entire one-minute ad.

The ad doesn't sell a product. But it possibly the most effective ad on the subject I've seen.  I've decided not to give you a spoiler as to what it's about.

But you'll want to watch it. It's important.