Showing posts with label commerce. Show all posts
Showing posts with label commerce. Show all posts

Sunday, December 22, 2019

Hallmark Channel Steps In It, Then Chases The Money

You might have heard the kerfuffle earlier this month about the icky sweet Hallmark Channel getting into a not-so-sweet mess over its short-lived ban over an LGBTQ-friendly advertisement, and the howls of controversy that followed.  

The controversy has since settled down. Still, it was a textbook case about how corporations ought to be in tune with public opinion, and basic fairness when they make some decisions.

The Hallmark Channel is in its prime season right now, with movies with the same, frankly tired theme.

A woman or a man is cynical about Christmas. The couple meet, don't get along at first, fall in love, and everything becomes so romantic and sentimental with the intention of driving the audience into happy holiday cheers.

That's not my style, but then again, a lot of people love it. More power to them! I endorse anything that brings people joy.

But here's the joyless part.

An outfit called One Million Moms, basically a wholly owned subidiary of the American Family Association, was hugely upset when they saw an ad on the Hallmark Channel of a same-gender couple, two women, in a wedding ad by Zola.

"One Million Moms is asking once again or Hallmark to stay true to its family friendly roots that so many families have grown to love, and to keep sex and sexual conduct - incluing the promotion of homosexualithy - out of its programming."

Though, apparently, One Million Moms seemed perfectly fine with straight couples kissing, but whatever.

Even worse, One Million Moms cited the Bible, Romans1:18-32, which suggests we should just kill all the gays:

"Though they know God's righteous decree that those who practice such things deserve to die."

OK, we should note that One Million Moms probably does not consist of one million real moms. Whatever this organization is, they basically boycott everything that doesn't adhere to Christian fundamentalists' White Jesus perspective.

One wag on Twitter suggested that One Millon Moms is just 20 Karens.

At least according to GLAAD, an LGBTQ support organization,  One Million Moms is basically just one annoying woman. Jeremy Hooper writes:

"It is basically One Meddling Mom with an agenda, and no company should be giving her the credence she so desperately craves.

Her name is Monica Cole. I the decade that I have been aware of One Millio Moms, she is quite literally the only staff member I have ever heard anyone name. She is the one and only person who appears on their petitions, as well as the one and only person who speaks for them to the media. She is the mom. Her. Solo. One Person, supposedly representing one."

Hallmark officials, thinking that "one million moms" were pissed off about the lesbian wedding ad, pulled the plug on it.

Of course the problem with that was, more than a million people for sure, including me, were pissed off at Hallmark for being bigoted, or least appearing to be.   News of this broke on a December midmonth Saturday.

By that Sunday night, facing a furious backlash, Hallmark just as furiously backpeddled. As Buzzfeed News and many other media outlets reported, Mike Perry, president and CEO of Hallmark Cards said the company was "truly sorry" for the brief ad shutdown.

"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. We are truly sorry for the hurt and disappointment this has caused."

Hallmark also said it would work with GLAAD to better represent ethe LGBTQ community.

The abrupt reversal, I'm sorry to say, was probably not some newfound sense of fairness, but one of money. Hallmark quickly realized that the people who objected to Zola lesbian wedding ads airing on the network was far smaller than the number of people pissed off by the decision.

Which has better revenue potential? A few religious zealots or a huge bunch of basically fair minded consumers?

I'm not saying this is really wrong. It is the free market. People can choose to patronize or not patronize any business for any reason (unless it goes to the extreme of violating hate laws).

Corporations must always sort of thread the needle to figure out how not to annoy its customers, because they want to keep them.  Hallmark did not thread the needle, and a public relations fiasco resulted.

In the end, Hallmark managed to mostly recover.  Zola said they would resume advertising with Hallmark, other advertisers stuck with them, and the outrage over the Hallmark Channel's initial has waned.

All the more reason to research outfits that are attacking you to see if there is any bite behind the bark.  In the case of One Million Moms, the bark had nothing behind it. Oh well. Let other conpanies beware!


Friday, October 9, 2015

Company Says It Will Bring New England Fall Foliage To You

Fallen autumn leaves last October in Burlington, Vermont.
If you don't want to pay $19.99 for three preserved
leaves come up to Vermont and scoop 'em up yourself.  
We've just about gotten into the peak foliage season here where I live in Vermont, and as always, it is just gorgeous.

Busloads of tourists are now gawking at the leaves, hotels and full, restaurants are packed and thousands of digital cameras are now jam packed with images of red and yellow and orange leaves.

The foliage season will end soon enough. Wouldn't it be nice if you could keep a bit of it forever?

According to the Boston Globe, you can! For the low, low price of $19.99 you can have three colorful autumn leaves from Vermont or New Hampshire.

Says the Boston Globe: "It's the latest gambit by serial entrepreneur Kyle Waring, who launched a new website Tuesday where people can purchase colorful leaves without trekking to the Green or White Mountains."

The Globe continues:

"The leaves are collected from trails and other spots around New England and then carefully cleaned and preserved with ammonia and glycerin to ensure they stay alive and colorful for years to come, Waring said. Each bundle of leaves is then sent to custmers along with a handwritten card."

Waring, 27, of Somerville, Mass said the leaves are worth every penny of that $19.99 because he "filters through tons fo find Grade A leaes and then carefully preserves them."

If you want to buy these three gorgeous leaves for $19.99, go to shipfoliage.com  and waste your money there.

Or you can come to my house in Vermont and collect all the fallen autumn leaves you want for free. If enough people come, maybe I won't have to rake the lawn this fall.

Monday, November 19, 2012

Black Thankgiving Christmas Shopping Begins My Season of Woe

The stores are all flogging "Black Friday" shopping the day after Thanksgiving, and more and more of them are pushing "Black Thursday," trying to get people to put down their turkey drumsticks pronto on Thanksgiving and get shopping, NOW!

Everybody knows I hate, hate, hate, the whole Christmas demands that we shop until we drop. I'm not even sure why I have such a viceral contempt for the constant harping to buy, buy, buy.
Who in their right mind would want to be in this
crowd during the Thanksgiving holiday?

I guess it's because of my disdain for anything that smacks of desperation. The constant ads, the continual push to begin the so called shopping season earlier, the news reports that suggest it's our duty to shop ourselves off our own fiscal cliffs for the supposed good of the economy, really scream "desperation."

We're supposed to be happy about all this, too. The ads are feature the cloying jingle bells, smiles, warm fuzzies, all in the name of dictating that emotions other than glee are hereby banned.

That's another thing that drives me crazy about the Christmas shopping season. I'm generally a happy person, but I resent it when somebody else demands that I be happy. What right does anybody tell me how to feel?

The shopping frenzy is always a turn off, too. Every year, the news is the same. People trample each other dashing through the doors for the "door buster" sales. Door buster here being literal, since they always have to fix the doors people mow down to get at their flat screen TVs.

People fight, ripping the latest hot toys out of each other's hands, because if their kid doesn't get said hot toy, the world would end, supposedly. 

Even if you don't get caught in a riot and a cloud of pepper spray during the Black Thursday/Friday sales, do you really want to burn through three tanks of gas in the traffic jams on the way to the mall? No thanks.

And what about the people who have to work at the stores in all this madness? Especially on Thanksgiving, when they probably want to be with family. Sure, some want to work on Thanksgiving to collect a bit of extra money, but I'm not sure everybody wants to deal with bloated, nauseated and nausous customers. demanding the impossible.

The stores are also all laughing themselves to the bank.  Their Black Thursday and Friday sales have a few items with low, low prices, but all the other items have jacked up price tags. The retailers know people will spend an extra $100 while they think they're saving $5 on a some stupid video game.

Not everyone has my negative attitude toward Black Thursday/Friday, of course. Somebody arrived at a California Best Buy a week before the sale began to save money on flat screen TVs and such.  To me, if you can afford to camp in a Best Buy parking lot for a week and not work, you can afford full price for a flat screen TV.

Don't get me wrong. There's nothing inherently wrong with retailers trying to sell their stuff.  That's what they're supposed to do. Many people like the sales frenzy. It's a game, a hobby, a social experience, a way of life. More power to them. I just want to be left out of it.

 I also like giving Christmas gifts to people I like. There are aspects of shopping that can be kind of fun.  But like Christmas oveall, the demands of the retailer take something that is inherently a good idea, doing something nice for someone, and turning it into an ordeal that they demand we enjoy.

Yes, I know it's illegal to be negative during this season, but I will anyway: I want no part of Black Thursday and Black Friday. Pass the turkey and the gravy, please.