Inevitable: Reporters in Sandy Floods, Weirdos in Background

As always when a hurricane or other big storm makes big news, you get the inevitable scene of reporters standing in the wind and rain and waves, struggling to stay on their feet as they get battered and yell uninteligibly into the gale

I've said this before, but why do they do this? I know it's more dramatic than a mere scene of wind and waves and destruction without a reporter in it, but still.

Also inevitable is the wackos who dance their ways into the shots of the reporters in the storm. They prance around, do stupid things, all to get on TV. It always works, as this video proves: