Cool Ad: Incoming Subway Blows Around The Hair of the Model In the Ad

Here's a advertising idea that might be a little startling but really cool

The hair on the model of this ad blows
in the "wind" when the train enters the station.

At a train station in Stockholm, Sweden, there's what looks like an ad for a hair car product, the kind of still ad with a photograph you see at any train station or public place like that.

Then, according to Mashable, when the train rolls into the station with its little rush of a breeze, the "photograph" becomes animated. The model's hair blows in the wind like she's there, caught in the gust from the train: an

Says Mashable:

"Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place"

The ad probably scares some passersby who don't expect the ad to move like that, but it does draw attention.

And the thinks kids do with technology these days!

Here's the Vimeo video of the ad:


Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.