Showing posts with label Budweiser. Show all posts
Showing posts with label Budweiser. Show all posts

Tuesday, January 31, 2017

Budweiser Super Bowl Ad Kind Of A Slap Against Trump

An image from the Budweiser ad the company plans
to air during the Super Bowl 
The ad Budweiser plans to air during the Super Bowl was conceived, filmed and produced many months before President Trump did his stupid "Muslim ban" executive order over the weekend.

But the ad was produced as Trump the candidate was spouting anti-immigrant rhetoric.  

Which makes the Budweiser ad, which you can view at the bottom of this post, all the more interesting.

Budweiser is abandoning the Clydesdale horses and the cute puppies in favor of the story of Adolph  Busch, the co-founder of Budweiser, who made a tough journey as an immigrant from Germany to America in the 1800s.

The ad tells the story of how hard it can be for an immigrant making his or her way to America, and how ambition, and hooking up with other ambitious people, can build immigrant success stories.

Like Budweiser.

Seems to be a poke at Trump to accept well-vetted immigrants because many are ambitious enough to create those good paying American jobs Trump wants us all to have.

Budweiser says the ad is not political and just wants to tell the story of an immigrant's experience. True, but it's telling the rest of us some things, too.

"This commercial shows the start of Budweiser's journey, and while it is set in the 1800s, it's a story we believe will resonate with today's entrepreneurial generation - those who continue to strive for their dreams," said Ricardo Marques, Budweiser's vice president of marketing, according to the Today Show. 

See for yourself. Here's the video:

Friday, December 11, 2015

Is Big Beer Making It Harder For You To Get The Better Craft Beers?

Makers of Add caption
I don't begrudge anyone who enjoys beers like Budweiser, Natural Light or Miller Light.

I think the stuff is terrible, but that's my snobby opinion. Still, I like to keep trying craft beers.

It seems like a new craft beer appears on the market every second. Which is a good thing.

However, Big Beer, the giant companies like Anhauser-Busch/InBev (AB InBev) that make Budweiser and similar products, are probably going to make it harder for you to get the craft beers you love.

Not impossible, mind you, but harder.

According to Mother Jones, via the Wall Street Journal, independent craft beers make up 11 percent or so of the market, and that share is growing. Big Beer is NOT happy about that, because they're losing market share.

To combat this, Big Beer is offering incentives to local distributers who stock the shelves at your local supermarket and corner store  to basically keep craft beers off the shelves.

Says the Wall Street Journal: "Distributers whose sales volume are 95 percent made up of AB/InBev brands would be eligible to have the brewer cover as much as half of there contractual marketing support for those brands, which includes retail promotion and display costs. AB InBev, which introduced the plan at a meeting of distributors in St. Louis, estimates participating distributors would receive an average annual benefit of $200,000 each."

That's a chunk of change, and that's why you often see a tiny area of store shelves devoted to craft beers, while you get aisles and aisles of Budweiser and Natural Light.

The AB InBev incentive program would also limit shelf space to craft brewers who produce less than 15,000 barrels or sell beer in only one state.

That's because Big Beer is scared of the competition by relative large craft brewers like Sierra Nevada or Long Trail.

The incentive program for brewers is voluntary, so it sounds like it avoids violating anti trust laws. But the incentive is so sweet that few distributors would likely blow it off, says the Wall Street Journal.
Makers of beers like Budweiser want to make it harder
to buy craft beers, like 14th Star Brewing Co. products
in Vermont, but don't worry, you'll still be able to get
them and not have to swill Natural Light. 

The incentive program says a lot about the makers of brews like Budweiser and such.

They perhaps don't have the quality to compete with craft brewers so they use their financial might to try to crowd the craft brews out of the market.

This is a First World problem, of course. Nobody is going to die because it's a little harder for the public to buy craft beer.  But it is an interesting comment on American big business practices: Use existing clout and finances to stifle competition.

It won't be impossible to buy craft beer, of course. There are so many brew pubs and such around the nation springing up that have great beers. You can go directly to these breweries and buy whichever craft beer you like best.

For instance, in my town of St. Albans, Vermont, I can just go down to the excellent 14th Star Brewing Co. and pick up a growler of their finest. No need to settle for Natural Light (ugh!) that's for sure.

And as for all that Budweiser filling an entire aisle at the local supermarket: I appreciate your efforts, Anheiser-Busch, but I think I'll pass.



Wednesday, January 28, 2015

Budweiser's New Superbowl Commercial Awesomely Brings Back The Puppy

In the 2015 Budweiser Superbowl ad, we find our
puppy has gotten himself in a lot of trouble.
But you know it ends well.  
Budweiser this morning released their 2015 Superbowl Clydesdale horse commercial and brought the puppy back, like the one we fell in love with in the 2014 commercial.   

This one is the same kind of heart-tugging cuteness, lovey-dovey story about the loyalty among the puppy, the horses and the good looking guy who takes care of them all.

Watch the ad at the bottom of this post.

I love this new ad.

In this one, the curious puppy, looking for adventure, gets more than he bargained for.  A bit scary for very little kids, but it's OK, it all works out in the end, as you would predict.

Much better than GoDaddy's horrible attempt at a doggie commercial.

Like the brand new 2015 Budweiser puppy/Clydesdale ad, the dog accidentally finds itself far from home, but finds his way back. Unlike the new Budweiser/puppy/Clydesdale ad, it ends cruelly, not in a warm, satisfying way.

The public outcry led GoDaddy to pull the ad. 

The GoDaddy ad was even worse than their usual women-objectifying trash, which public pressure finally ended.

The ad agency for Budweiser must be loving this GoDaddy mess, since it brings even more positive attention to the Budweiser Superbowl ad

Anyway, I'm not a real fan of Budweiser beer, as I live in the Land Of Many Awesome Microbrews, better known as Vermont.

I also shouldn't like these Budweiser Superbowl commercials, they're so cliched, really. But my heart melts each time. I'm too much of an animal lover, I guess.

I really think you and a zillion other people will like this new Budweiser ad, too. Watch and judge for yourself:


Monday, September 22, 2014

Budweiser's Anti-Drunk Driving PSA Enough To Make Dog Owners Cry

A cute scene from Budweiser's anti-drunken driving
public service announcement  
Budweiser, the giant maker of beer, feels compelled from time to time to release a public service announcement noting that their beer is GREAT! (to some people anyway), but you don't want to have too much of it at once.

You know, drunken driving. You don't want to   go out on the road schnockered and then hurt or kill somebody. Or yourself. Think of the people waiting for you at home.

Or, your doggie companion waiting for you at home.

At the end of this post, you will find the tug-at-your-heartstrings Budweiser Don't Drive Drunk, Dog Loving PSA, called "Friends Are Waiting."

It comes complete with cuteness, a wimpering worrying dog, a good message, and, in the end, relief and happiness.

It's totally worth the watch. And definitely worth remembering next time you buy a six pack of Budweiser, or your favorite microbrew:


Saturday, February 1, 2014

Cute "Puppy Love" Budweiser Commercial Is Sign Of The End Times, Says Wacko

A lot of you I'm sure have seen that "Awww, Ain't That Cute!" Budweiser Superbowl commercial I wrote about the other day, the one about the persistent puppy's friendship with the Clydesdale horse.
This guy informs us that cute puppy/Clydesdale
Budweiser ad is a commercial promoting
the Antichrist end times.  

Well, guess what?  What we thought was an adorable ad is the Antichrist heralding the end times.

Seriously! William Tapley says so! I has to be true!

Who the hell is William Tapley, you ask? Glad you did! He's this guy who calls himself the Third Eagle of the Apocalpyse who finds all these signs of the devil and all that taking over the world.

I want to believe he's just being a parody performance artist, but I think he takes himself serious.

He's got a TON of YouTube videos that are hilarious. (He doesn't think they're funny. They're SERIOUS, damn it! But never mind)

Anyway, the Budweiser commercial: See, the little puppy keeps escaping from its pen.  He's a rule breaker. That's a sure sign of the apocalypse. The puppy befriends a horse, one of the four horse of the apocalypse, you see.
WATCH OUT: Cute puppy in this ad is
really the Antichrist!  

The puppy is eventually adopted by somebody, but as the new owner drives away,  the horse and his horse buddies (Horses of the Apocalypse!!) intervene and stop this.

The commercial ends with the puppy, which is the Antichrist, triumphantly leading the apocalypse horses back to the farm, where the hapless humans embrace them all and live happily ever after.

IN HELL!!!!

Which proves THE END TIMES ARE HERE!!!

This Tapley video about the Budweiser puppy commercial is awesome, but it doesn't beat the ones he did  few years ago, that "proved" the new Denver Airport was one big phallic symbol, another sign of the end times.

Those videos were the subject of a hilarious CNN/Anderson Cooper Ridiculist segment a couple years back. 

But today's End Times subject is this dangerous puppy Budweiser commercial (Which has 25 million hits already, Yikes! We're all being taken in by the Antichrist!)

So here's Tapley's hilarious YouTube take on the puppy commercial (Hat tip to Joe Jervis' JoeMyGod blog for noticing this)



Wednesday, January 29, 2014

New Clydesdale/Puppy/Superbowl Ad Tugs On Heartstrings For Very Good Reasons

The traditional, annual Budweiser Clydesdale Superbowl ad was released today to an adoring America.
A still from the wildly popular and adorable
new Budweiser Clydesdale Superbowl ad.  

The ad, is usually the case, has little if anything to do with selling beer, other than giving us warm fuzzy feeling that we vaguely associate with Budweiser, thereby, in theory, making us want to buy the stuff.

I'm not sure if that theory works, but one thing's for sure: If the makers of this year's Clydesdale Superbowl ad wanted to tug at our heartstrings, they succeeded superbly.

After something like one day, the ad already got 2.5 million hits on YouTube within the first six hours of its release. The ad has been a staple on news and talk shows (Free advertising for Budweiser! Yippee!!!)

But as I said, they hit all the right buttons with this ad. I was among the zillions of people moved by it.

The video of this ad is at the bottom of this post but to summarize: Some extremely cute puppies are up for adoption at the Warm Springs Farm.  One of the puppies -- that little scamp-- keeps escaping from its kennel and trotting down to the Clydesdale barn, where it has become close buddies with one of the horses.

Finally, the cute little puppy that is such close friends with the Clydesdale is adopted, and the new owners start driving away with him, much to the distress of our little puppy, who is being taken away from his best friends.

But the Clydesdale, and his posse of fellow Clydesdales, stop the car, surround it, and the motorist has no choice but to surrender the puppy, which happily goes back to the barn with the horses. The people involved succumb to the inevitable and the puppy and the horse live happily ever after together.

That the ad is cute is only a small part of the reason why it is so compelling, as most dog owners understand.  Many of us can relate to that Clydesdale and the puppy, who want to remain each others' besties.
My bestie Jackson, ready for me to play
Frisbee with him.  


I hadn't had a dog in decades until the summer of 2010, when my husband Jeff came home with Jackson, a black cocker spaniel puppy.

I CANNOT believe how attached I have become to Jackson.  I can't live without the little routines he forces me into.

At certain times of day, I have to chase him around the house with his toys, or give him a backrub as he sits on my lap as I watch TV, and I feed him at the exact hour he wants it.

I'm reading too much into it, but I just get such a kick out of the love and trust I see in Jackson's eyes and his furiously wagging tail when we're together.

Scientists are beginning to be able to do MRIs on dog brains and they're starting to show what I and many people who have canine companions know: Dogs love us. 

Scientist Gregory Berns, who's doing a lot of these studies, says dogs have friendships akin to human ones and they are capable of empathy and understanding.

When Jackson's not home, I miss him. Last night, Jeff and I boarded Jackson in a kennel because we had plans that would mean he'd be home alone for too long.

When Jeff's gone away on business for a few days, I feel kind of lost. I felt a somewhat smaller pang of that loneliness and drift when Jackson was away late last night and this morning.

And I was relieved when my bestie came home today. So was Jackson. And we both like the new puppy/Clydesdale ad

Here it is: