Saturday, July 4, 2015

Duracell Batteries Tugging On Heart Strings?

You need batteries for those flashlights as you make your way home in the dark from tonight's Fourth of July fireworks display?

Go get some Duracell batteries. But before you do, watch their ad. Somehow, a battery ad managed to make me a little weepy.
A little girl receives a special Teddy bear from
her father in a charming new Duracell ad. 

Most advertisements annoy me, so when I find one that's actually kinda compelling, I highlight it.

In the Duracell ad, which you can watch below, a man deployed overseas sends his daughter back home a teddy bear. The bear has recorded message from Dad that plays when the daughter squeezes the bear.

Everytime she gives Teddy a squeeze,  her father's voice comes out and says, "I love you, baby girl"

This goes on for awhile. The ad demonstrates how long Duracell batteries are supposed to last and how important they are.

The Duracell ad is based on a true story. Apparently, people with Duracell were doing market research in peoples' homes when they encountered this arrangement.

At one place, they asked the kids to bring out their favorite battery operated toys. They expected things like toy cars and such, but a girl brought out a teddy bear that had her father's voice.

It turned out Dad was Robert Nilson, a Navy air traffic controller, who put together a battery powered teddy bear to play messages from him to his daughter, says television station WBRC in Birmingham, Alabama.

Nilson said the Duracell ad is pretty close to reality.

Though the Nilson family experienced the scenario in the Duracell ad, , actors stand in for the scene during the commercial, of course.

Here's the sweet ad:

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