Saturday, November 26, 2011

Black Friday Was True to Form. Sigh.

As I whined about yesterday, Black Friday turned out just as I expected. We had shootings, fights, pepper spraying and general bad behavior in the big stores as people stormed the malls, decked each other instead of the halls all to wrestled for the ten cheap big screen TV's that thousands of people wanted.

The money quote came from a North Carolina shopper: "The difference this year is instead of a nice sweater, you need a bullet proof vest and goggles."

Some psychologists frown big time on these Black Friday door buster sales. They know the big store owners know that if they create huge crowds and strange hours, cut prices to below cost on some items and only put a handful in stock, it will turn the crowd into a frenzy.

And frenzied people are obviously not rational. So they'll go into overdrive and buy and buy and buy even though they don't want and can't afford what they're buying.

So what if a few people get hurt in the process? That's business.

One of the best looks at this insanity/inanity is a video of a crowd surging into an Urban Outfitters on Black Friday. The person filming the scene is heard to say: "That's the dumbest thing I've ever seen."

Right on, bro:

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