|Will these two young men bully or help the protagonist|
in a compelling life insurance ad for Thailand?
In this one, for a life insurnance company, we follow the story of a young man, who, on the surface, isn't the greatest guitar player and performer in the world.
But the backstory pulls you in, and it's beautiful.
Thai Life Insurance has put out a series of these well made, tearjerky ads for several years now, according to AdWeek.
Here's the ad that manages to tell a compelling story, for once: