Sunday, July 20, 2014

Thailand Mobile Phone, And Burger King Ad Violate Rule That Ads Must Be Bad And Irritating

How does the dad in this Thailand mobile
phone ad manage this crying baby?  
As I occasionally do in this blog, I try to give positive reinforcement to those few awesome advertisters that (thankfully) violate what seems to be a code of conduct for television commercials.

That code dictates that all advertising must be stupid, irritating, talent-free, must insult our intelligence and show no creativity.

Today, I give kudos to the Thailand mobile phone company DTAC, and Burger King, who released a couple good ads recently.

As if to demonstrate the public craves compelling advertising, both the mobile phone ad and the Burger King advertisement videos have gone viral.

What's different about this Whopper?
Watch the ad below and find out. 
I don't expect much from ads, and that's OK. The point of them is to convince us to buy a product, so you can't necessarily get to incredible film making like in the movie Citizen Kane or something.

But there's room for emotion and camera work and a good script in a short format like advertising, and the Thailand DTAC mobile phone ad, from the agency Y&R does that.   

It shows a young dad struggling with a crying infant while his wife shops at a grocery store. He calls her for help on the spiffy mobile home that's in the ad.

The ad nicely demonstrates how wonderful the phone is, but includes an awesome note about what the phone CAN'T replace. Watch the phone ad, as it's wonderful, then below that, we get into the very good Burger King ad.

Here's the phone ad:

The Burger King ad was only shown locally around San Francisco around the time of the city's recent gay pride celebration. But Burger King meant for the ad to be seen on line around the world.

In the ad, made by the agency David, Miami, Pride participants and other city residents, presumably not actors but actual people, stop at a San Francisco Burger King and asked if they want to try a Burger King Pride Whopper.

The Burger King workers don't give customers much information about what might be different about the Pride Whoppers, but the people who try the burger quickly figure out what is different, and what is not different about the burger.

Very nice. Watch:

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