Friday, December 12, 2014

Don't Jerk And Drive In South Dakota

This seems to be a little insulting: My in-laws have been told not to "jerk and drive."
The South Dakota road (and sexual?) safety hashtag

The Modereger clan lives largely in South Dakota, and actually, they were among all South Dakota state residents who were recently told to not "jerk and drive."

Before we go on, South Dakota authorities tell us to get our minds out of the gutter. See, "don't jerk and drive" is not really a message to not, um, have fun with yourself while you're driving, though that's strongly discouraged too.

Television station KMTV in Omaha, Nebraska says what South Dakota state road safety officials are trying to say is to not jerk the steering wheel while you're driving on icy winter South Dakota roads - and presumably any road anywhere that has snow or ice on it.

Says a South Dakota public service announcement:

"Should your tire leave a snowy or icy road, resist the urge to jerk the steering wheel. Over correcting only results in chaos. Besides, nobody likes a jerker."

The South Dakota director of Public Safety says he's aware of the campaign's double meaning. He says South Dakota drivers should keep their cars out of the ditch and their minds out of the gutter.

So take THAT, you people driving across South Dakota in the winter!

However, someone with the South Dakota Office of Highway Safety says the campaign has outperformed previous ones and has reached the demographic of young men, which is hard to reach, says KMTV.

So actually, in a way, the state is keeping its mind in the gutter, because they know young men sometimes have their minds there, too, apparently.

Well, as long as we keep their cars out of the ditch, I guess that's fine.

However, we now have some sad late breaking news, The Argus Leader newspaper in Sioux Falls, South Dakota is now reporting the state is going to pull the "Don't Jerk and Drive" campaign. 

I guess some state lawjerkers, er, lawmakers, were upset with the ad campaign

According to the Argus Leader:

"Before the cancellation, state Rep. Mike Verchio was planning on calling (highway safety director Lee) Axdahl before the Transportation Committee next month to 'explain why they would do something like that.'"

Like why isn't obvious to Verchio, a Republican from Hill City, South Dakota. But Verchio said his constitutents were upset by "Don't Jerk and Drive"

The ad campaign was successful, as anything strange like this would be.

State authorities said more than 16,000 people saw the campaign, with its #Don'tJerkAndDrive hashtag, and this public safety campaign outperformed previous ones by a ratio of 25 to 1.

Outperformed, get it?

OK, time to get my mind out of the gutter. I'll stop being a jerk now.

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