|Bo Miller-Moore and his "Eat More Kale" t-shirts|
and products. He just won a stupid fight with Chick-fil-A.
The idiotic people at the fast food chain Chick-fil-A thought the general public was more idiotic they they are.
Chick-fil-A fought Miller-Moore's "Eat More Kale" schtick because they argued people would confuse that with the fast food chain's slogan "eat mor chikin."
I was rooting for Miller-Moore of Vermont right along, partly because he knows how to spell the word "more" and could probably manage the spelling of the word "chicken," too. He sure knows how to spell "kale" correctly
Plus this was a classic David vs Goliath battle. And I'm not sure how people would confuse eating kale vs. eating bad chicken.
Muller-Moore thanked his Vermont supports this week for their support, and there was a lot of support. Vermont Gov. Peter Shumlin threw his strong support behind him during the battle with Chick-fil-A, and a number of lawyers worked for him pro bono.
"The message is out: Don't mess with Vermont. And don't mess with Bo.....This isn't just a win for the little guy who stands up to a corporate bully; it a win for our state. In Vermont, we care about whats in our food, who grows it and where it comes from. "
The help worked. It initially appeared as if the U.S. Patent Office would rule agains Muller-Moore and his kale. But nope:
"I'd like to think that maybe some persistence and polite defiance, you know, and proving to them that we were in it for the long haul," he said. "If it took us a decade, we're going to fight for a decade," he said.
Chick-fil-A, in fighting Muller-Moore cited 30 examples of other businesses who tried to use "eat more.." phrases and backed down when the stupid chicken chain giant objected.
But I think they never had a case. These other 30 outfits understandably didn't feel like using lawyers and money to combat Chick-fil-A's bullying and moronic marketing.
I'm having kale for breakfast today, I think. Just to celebrate the win against Chick-fil-A. And I can't imagine myself EVER eating at Chick-fil-A.