Now, Apparently, We Need Clothes That Confuse Face Recognition Technology

Will we all have to wear clothing with patterns like
this to fend of advertisers who use face recognition
technology to make pitches to us?

It seems a lot of businesses and other entities want a good look at our faces.

There's a building demand for technology that would use face recognition to determine, say, what kind of mood you are in when you go into a store. That would help determine what kind of sales pitch you get.

An example of this brave new world is in China, where a KFC uses face recognition technology to figure out people's gender, age and mood to make recommendations of what to order.

Facebook is experiment with face recognition to help its dreaded algorithms determine what users want to do, and to target advertising, of course. Google Face Unlock allows users to get into their Android devices without using a password or other inconvenient method.

Sounds great, until you realize that it'll seem like everywhere you go, marketers will use face recognition on  you to target advertising. You can imagine governments using it to figure out what you do, where you go and who you're with for "law enforcement."

You can see how some people would be weirded out in terms of privacy and just general creepiness.

So it's come to this: An artist and technology geek in Berlin has come up with a line of clothing to confuse facial recognition devices, says The Guardian.

The artist, Adam Harvey, calls the project Hyperface.

According to The Guardian:

"They Hyperface project involves printing patterns on to clothing or textiles, which then appear to have eyes, mouths and other features that a computer can interpret as a face. "

Harvey said Hyperfine is about "overloading the algorithm with what it wants, oversaturating an area with faces to diver the gaze of the computer vision algorithm."

The artist has also previouslyk come up with hairstyles and makeup people can adopt to confuse face recognition technology.

Yes, it's coming to this. We have to wear special clothes and makeup just to avoid the constant bombardment of marketing we experience all the time.

It's fine to advertise, yes. But must 100 percent of our lives be taken up by fending off the marketing department?

Geez!