Tuesday, January 31, 2017

Budweiser Super Bowl Ad Kind Of A Slap Against Trump

An image from the Budweiser ad the company plans
to air during the Super Bowl 
The ad Budweiser plans to air during the Super Bowl was conceived, filmed and produced many months before President Trump did his stupid "Muslim ban" executive order over the weekend.

But the ad was produced as Trump the candidate was spouting anti-immigrant rhetoric.  

Which makes the Budweiser ad, which you can view at the bottom of this post, all the more interesting.

Budweiser is abandoning the Clydesdale horses and the cute puppies in favor of the story of Adolph  Busch, the co-founder of Budweiser, who made a tough journey as an immigrant from Germany to America in the 1800s.

The ad tells the story of how hard it can be for an immigrant making his or her way to America, and how ambition, and hooking up with other ambitious people, can build immigrant success stories.

Like Budweiser.

Seems to be a poke at Trump to accept well-vetted immigrants because many are ambitious enough to create those good paying American jobs Trump wants us all to have.

Budweiser says the ad is not political and just wants to tell the story of an immigrant's experience. True, but it's telling the rest of us some things, too.

"This commercial shows the start of Budweiser's journey, and while it is set in the 1800s, it's a story we believe will resonate with today's entrepreneurial generation - those who continue to strive for their dreams," said Ricardo Marques, Budweiser's vice president of marketing, according to the Today Show. 

See for yourself. Here's the video:

No comments:

Post a Comment