Tuesday, October 28, 2014

Another Amazing OK Go Video: Fun With Umbrellas This Time

An image from OK Go's latest music video for "I
Won't Let You Down."  
The group OK Go set the standard for innovative, amazing music videos back in 2010 with their Rube Goldberg inspired video for the song "This Too Shall Pass."   

They've since put out other amazing videos, including all kinds of creative uses for things, including cars that make music when driven recklessly in a certain way.  

Frankly, I'm not a huge fan of OK Go's music.

It's OK, which I suppose fits the name of the band. But their viral videos go way beyond OK and becomes truly inspiring. The members of OK Go are THE masters of amazing viral music videos. 

"This Too Shall Pass" has had more than 45 million hits on YouTube, so yeah, they are really, really viral.

I have a particular soft spot for OK Go teaming up with the Muppets for the Muppet theme song, even if the official video keeps having these little pop up messages promoting videos I have no desire to see.

Now they've got a new one, with the song. "I Won't Let You Down."   Interesting use of little scooters, and young Asian women dancing in formation. Especially as viewed from a drone.

The highlight of the video builds up toward the end, with an aerial view of a whole bunch of people opening and closing umbrellas.

It looks like it's computer generated, but it's all great synchronization, in part shot from a drone droning overhead.

Sounds dull, but it's totally not, especially as the video builds toward its ending.  It's pretty awesome.


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