|Kids just got out of school for the summer.|
Time for back to school sales!
Which, in the world of retail logic, means their parents must drag the kids off THIS INSTANT!! for back to school sales.
Yep, they're on, according to Consumerist. Retailers always seem to start their sales seasons earlier, and earlier. You can probably pick up Christmas items now. Or at least soon.
But you'd better hurry, because I'm sure the Christmas season clearance sale will start in August or something.
All this advanced season stuff means you can't actually buy the stuff you need when you need it. In retail land, and retail land only, it doesn't make sense to sell t-shirts and shorts in June, bug spray in July, or swim suits at the beginning of August.
We're only supposed to buy things we won't need for many months yet. Maybe they hope we'll lose what we bought, and have to buy it again?
That's one way to maximize profits, I guess.
The retailers indeed say seasonal creep, be it Christmas or back to school is good for them and somehow good for parents.
"Some schools start back up as early as the third week in August, so it's not really early," said National Retail Federation spokeswoman Kathy Grannis last year in the Tampa Tribune.
What, it takes two months to stock up on school supplies so you have to start now?
Then again, some people apparently live to shop and need an excuse to do that. "While 47.8 percent of parents will start back to school shopping one month before the school year starts, a full 22 percent will start two months out."
Because shopping for your kids in icy, air conditioned, sterile malls is apparently more fun than playing with your kids in the summer sun.
Gotta go. I need to shop for a new pair of shorts for summer. Oh, wait. Summer officially starts in a few days. I can't buy shorts. I'm way too late. Summer clothes are so February. I guess I'll have to shop for a ski parka instead.