Friday, December 4, 2015

Dark, Emotional German Ad Puts New Twist On Christmas Heartstrings

Scene from the controversial Christmas ad
from the German gorcery chain Edeka. 
Christmas ads are all designed to pull at the heartstrings, and really manipulate your emotions, more so than advertisements other times of year.

Some of these Christmas ads are quite good, as I've noted in past posts. Most of the ads are terrible.

Now, pointed out to me by the web site Mashable, here's an ad from the German supermarket chain Edeka that, at least for the most part, is much darker than most rosy holiday ads.

The characters in the ad are also very manipulated, but seem surprisingly willing to forgive the manipulator for it

As Mashable notes, the manipulation depicted in the ad might not be the best way to do things, but oh well.

I also don't know how the ad advances the cause of buying groceries, but oh well.  The ad is interesting and provocative.  It was just posted on YouTube on November 28 and already has gotten 30 million views  and counting fast.

Many people love LOVE the ad. "Very powerful ad that highllights an important issue for many older people: loneliness," tweeted Jeff Tijssen, according to the New York Daily News.

Others hate it.  During a Today show segment about the ad, co-host Savannah Guthrie said. "That is the worst thing I've ever, ever seen.....Oh, it's morbid."

In this television advertisement, we see a lonely old man in December, who gets phone calls from all his children, all saying things have gotten too busy and they can't make it for a Christmas visit this year.

We then have clips of the old man eating alone in dim light in his house near a Christmas tree, interspersed with scenes from the frantic lives of his adult children.

Then the adult children get the news right before Christmas itself: Their lonely father has passed away. The busy kids, now grieving, interrupt their lives and head to their father's home town to make arrangements for the funeral.

And then......Watch the video, and see what you think of this one:

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