When a Mitt Romney aide made that crack about rejiggering the campaign after the primary like an Etch a Sketch, his opponents pounced, saying Romney will say anything to get elected.
I don't know if what was said was a problem for Romney or not, or it Romney's opponents will eventually benefit from it or not. (It seems the Etch a Sketch is largely forgotten, though)
Etch a Sketch, though, is a winner. The toy was largely forgotten, a lot like a the Romney aides' comments last month, but now everybody wants one. Sales have soared, at least for now.
Ohio Art, the company that makes Etch a Sketch, has also come out with a fun ad campaign that reacts to the politics surrounding it. A pic of the campaign are in this post. (Click on the image to make it bigger, so you can see it better)
You've got to make hay while the sun shines, and while there might be clouds over the Romney campaign, that campaign surely made the sun shine for Etch a Sketch.
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