Monday, November 18, 2013

ANOTHER Good Ad! Could This Be A Trend?

Yesterday, I congratulated Google on producing a very well made advertisement that simultaneously pitched its products and told a compelling story.

A still from the funny, silly "Show the Joe" Kmart ad

Well, Gollee! I found another good ad today. It's a holiday offering, and I almost never find Christmas pitches I can stomach. But this one is actually good.

It's from Kmart, of all retailers. They're pitching the Joe Boxer line of mens underwear, and the ad actually made me laugh out loud. I might not buy Joe Boxer products, but they made me remember them, and mention the ad to others, so the pitch was successful.

The ad agency is DraftFCB

Here's the honest-to-goodness silly and fun ad:

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