Sunday, November 17, 2013

See? You Can Make Moving, Entertaining Ads And Still Sell Your Stuff

Readers of this blog know one of my pet peeves is how most advertisements are stupid, lame, boring, insulting.
In a rare, compelling ad, this one from Google,
a granddaughter, right, uses Google
 to fashion a reunion between two men.  n

To this day, I still don't know how annoying people want to make them buy your product our service.

So, as I occasionally do, I give props to advertisements and advertisers who actually do a great job.

In this ad, Google is telling us how wonderful their search engine is, how you can find anything and make anything happen. It's so convenient! So that's them marketing.

But like most of the best advertisements out there,  Google manages to tell a compelling story, in this case in just three and a half minutes.

In the video, we have two elderly men who were best childhood buddies but have been separated for decades, and haven't seen each other in decades, due to political problems in their countries.

Now, things have settled down and the two men have young adult grandkids who use Google to great effect in a loving conspiracy to fashion a reunion.

The video is surprisingly moving. As you begin to watch it, click on the "cc" on the lower right so you can get subtitles in English.

Watch it and judge for yourself:

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