Saturday, November 3, 2012

Best Anti-War PSA Ever!

I stumbled onto this video over at Copyranter a week or so back.  

It's a PSA from a group called War Child Canada, who say their mission is to highlight how war affects communities and to help children reclaim their childhood through access to education, opportunity and justice.

The ad has been a source of a lot of buzz in the advertising agency, with many critics talking about how brilliant it is. People have noted part of it is brutal to watch.

The first half of the one minute ad really does have some images that might be disturbing for some viewers. But stick with it the whole ad until the end.

It makes its point brilliantly, and packs quite an emotional whallop. Do watch!

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