Friday, November 16, 2012

"Dumb Ways to Die" Video is Catchy and Cute, Really!

The video in this post started rocketing around this here Internet thing today. It's a public service announcement, apparently from an Austrailian metro/train outfit.

The message is grim enough: There are a lot of really, really stupid ways people can die, among them tangling with trains.
The agency McCann Melbourne created the PSA for tghe Melbourne Metro. Says John Mescall of McCann: “We’ve got people eating superglue, sticking forks in toasters and selling both their kidneys. But truth is indeed stranger than fiction, and we still couldn’t come up with dumber ways to die than driving around boomgates and all the other things people do to put themselves in harm’s way around trains. The aim of this campaign is to engage an audience that really doesn’t want to hear any kind of safety message – and we think dumb ways to die will.”

The woman singing an incredibly catchy song about the dumb ways to die has a charming sweet voice, which really helps this.

The best part of the video, though, are all the simple cartoon characters that meet grim, dumb ends. Some of the moments of their deaths would really be regarded in most cases as gruesome, but even the death scenes are incredibly cute. Really!

Watch the video. You'll be humming the song all day, and you'll want to buy the adorable cartoon characters who demonstrate how to die stupidly. Here it is:

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