Last night, while watching "The Voice" and trying to ignore the boring people in commercials yell at me to buy clothes and cars, Firestone got my attention right away.
I saw a young guy adding gasoline to the tank of a battered old pickup truck with really nice tires in the middle of nowhere in some dusty place in the American west.
A country singer on the radio warbles "True love will find you in the end." then the young guy cuts the music and the engine as he comes to an abrupt stop at a tired, weather beaten farm house.
We see a woman in a bride's dress, carrying a hound dog run out of the house and into the guy's truck as they make their escape to elope. This scene is interspersed with glimpses of a middle aged couple in their own battered vehicle (again with great tires!) leave a store that's seen better days to go home.
The two vehicles, with the eloping couple in one, and the parents, the middle aged couple, in the other then meet on a road. (I won't give away the ending. You'll have to watch the video at the bottom of this post)
This commercial is so cinematic and tells a wonderful story with so few words, it does get your attention and is really a work of art.
There has been a welcome mini-trend in advertising in which agencies try to tell a compelling story to get your attention. I hope this trend expands.
It's almost enough to make me run out of the house now and buy some Firestone tires.
Here's the awesome ad.