tribute to Prince.
To me, this is a little tacky. The brands want to pay respects, yes, that's good. But also putting their name out there to take advantage of the death is a little weird.
That said, Chevrolet had a good tribute.
One of Prince's most famous songs was "Little Red Corvette."
You remember the tune: "Little red Corvette! Baby, you're much too fast!"
Chevrolet, maker of Corvette, placed the ad you see in this post. (Click on it to make it bigger and easier to see)
Sometimes less is more when you do something like this. Nice tribute.