|Sam about to give his best friend, Monty the Penguin|
his Christmas surprise in this perfect John Lewis holiday ad.
I hate, HATE all the demands that we buy, buy, BUY our way to Christmas happiness.
If we don't brawl tooth and nail over some worthless electronic gadget at Walmart at 5 a.m. the day after Thanksgiving, then we're worthless human beings, goes the retail line.
That said, I stumbled upon an early Christmas ad for John Lewis, a British retailer. Watch it at the bottom of this post.
In the ad we follow a boy named Sam and his best friend, Monty the Penguin.
I have to tell you right now I have a childlike fixation on penguins and actually wish I had one, so the fact the ad has a penguin got my interest.
The story in the advertisement, and how it's put together is so sweet. Sam and Monty, as I said, are best friends, but as the holidays approach, Monty is clearly longing for something. Sam notices and does something about it as a Christmas gift.
And like I said, the ad makes this Grinch's heart grow warm and sweet. It's a nice antidote to the usual screaming and yelling about Christmas sales that we usually see.
It's really a wonderful ad. It'll go down as one of the all time classic Christmas commercials. But warning: There is a MAJOR Kleenex alert before you watch this now totally viral video
Lots of people are getting weepy watching it.
Here it is: