Saturday, September 14, 2013

Two Awesome Ads Prove All Of Them Don't Have To Be Bad

I rail against the constant barrage of terrible television ads all the time, but occasionally, since good behavior is to be rewarded, I praise and highlight the good ones.

My favorite in recent months continues to be the "Graffitti" from Pfizer, one I highlighted earlier this year, as the filmmaking for the ad was absolutely brilliant.

But two more are making the rounds this week that are almost as good as "Graffiti"

One, from Thailand, is about payback for good deeds. It's from a Thai telecommunications company called True. The ad is in a different language, but the subtitles will get you through it.

See, you can tell a complete, engrossing and moving story in three minutes. Watch:

The next ad, even better than the one above, comes from Chipotle. It's a companion film for their app-based game.

Here's how Chipotle sets up and explains the ad:

"In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory."

Chipotle has said it is removing all genetically engineered food from its menu, so they do strike a blow against what I call "factory food."

The animation in the ad is haunting, beautiful and dreamlike. I'd watch a feature length version of this, though it's probably better and more powerful as a three-minute short.

The song in the video, which really makes it complete, is "Pure Imagination" performed by Fiona  Apple.

Watch the incredible ad:  

No comments:

Post a Comment